| International Telecommunications Company | Developed their Customer Relationship Management Statement of Business Needs based on facilitated session and interviews of product and marketing managers across the entire enterprise. Conducted a review of the NCR Telecommunications Data Warehouse data model against the organization’s enterprise-wide customer relationship management requirements and recommended changes to the model to meet these needs. |
| Southwestern Insurance Company | Conducted a review of the IBM Insurance Application Architecture (IAA) business model, identifying areas where the client must develop strategies to integrate the IAA into their development cycle. |
| West Coast Bank | The Customer Relationship Model was used as the basis of their information architecture. The model, which was prototyped in Oracle, demonstrated the value of a relationship management approach to customer. This customer-centric approach to data management is being incorporated into their operational data store and data warehouse database design. |
| Major Southeastern Telecommunications Company | The
Dynamic Business Model was converted into a strategic object model designed to support all
lines of business within the organization. Scenarios
were developed to illustrate the key business situations that needed to be addressed in
order to compete in the emerging competitive environment for the telecommunications
industry. The organization’s application portfolio was assessed against this model to identify the impacted applications. |
| Major West Coast Telecommunications Company | This organization believed that customers should be managed as a shared resource across all lines of business, so the value of a customer relationship could be maximized. The customer information architecture addressed all aspects of customer relationship management, from the parent perspective and all subsidiaries. The Dynamic Business Model provided insights for several subsidiaries as they developed their definition of customer. The model was used as a guide in the business’ efforts to define their business rules governing households, profiling and targeted marketing. |
| Upscale West Coast Bank | The model was enhanced to support the commercial bank's client relationship, revenue and incentive plan management application. Client account and relationship information was consolidated from the deposit, loan, cash management, trust, and investment applications to provide an integrated view of the client's value to the Bank to support management decision support, marketing, client portfolio revenue analysis, and end-user computing. The model provided the basis for the data warehouse and operational data store design. |
Updated on: 3/12/02